Using Product Recommendations To Increase Your Bottom Line

In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product. If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit. Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.

Sound like the true and leading expert in your field.

Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.

How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.

Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.

And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.

Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

Try product recommendation and be among those few who have proven its worth.

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3 Things All Affiliate Marketers Need To Survive Online

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do. Besides, think of the huge paychecks you will be receiving…

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US temporarily bans short selling of stocks

I dont know about you, but I have a few stocks and this is bad new for me :(

WASHINGTON (AFP) — The US Securities and Exchange Commission on Friday temporarily banned short selling of shares in certain companies in emergency action aimed at boosting investor confidence amid financial turmoil.

The SEC said it took the action in concert with its British counterpart, the Financial Services Authority, which announced similar action on Thursday.
The move covers 799 financial institutions and was made "to protect the integrity and quality of the securities market and strengthen investor confidence" amid turmoil on world financial markets.

The ban on short selling is due to end on October 2 but could be extended by up to 30 days, the SEC said.

In addition to moves in Britain, Ireland and Switzerland took similar actions on Friday.
"The Commission is committed to using every weapon in its arsenal to combat market manipulation that threatens investors and capital markets," SEC chairman Christopher Cox said in a statement.

"The emergency order temporarily banning short selling of financial stocks will restore equilibrium to markets," he said.
Short selling occurs when investors sell stock they do not yet own in order to profit later from an anticipated fall in prices -- often contributing to the price fall.
"This action, which would not be necessary in a well-functioning market, is temporary in nature and part of the comprehensive set of steps being taken by the Federal Reserve, the Treasury, and the Congress," Cox said.

US Treasury Secretary Henry Paulson and Federal Reserve chairman Ben Bernanke met with Congressional leaders late Thursday in an effort to hammer out a plan to rid financial institutions of bad assets at the root of the current credit crisis.

US media reports said the finance officials and lawmakers were considering a bailout by taxpayers like that used in the savings and loan crisis of the 1980s and 90s.
The SEC also announced temporary measures that require some institutional money managers to publicly report their new short sales in certain securities, and ease restrictions on the issuers of stocks to repurchase their securities in a bid to help restore market liquidity.

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Ways To Promote Your Site While Doing Other Things

1. Have flyers printed with your website address and business information. Keep a couple with you to put on bulletin boards you encounter.

2. Have t-shirts made with your website address and business information. Your family and friends could wear it almost anywhere.

3. Have some baseball caps made with your website address and business information. Wear it to keep the sun out of your eyes and promote your business at the same time.

4. Have a car bumper sticker printed with your website address and business information. Place sticker on the bumper of your car. People will see it while you're driving.

5. Have some business cards printed with your website address and business information. give them out to people you meet or people that might beinterested in your business.

6. Have some jackets printed with your website address and business information. Give them away to family and friends. When it is cold they can wear jackets instead of t-shirts.

7. Have some mugs imprinted with your website address and business information. Use them when you have company over or give them away to friends and family.

8. Have duffle bags made with your business information and website address. Give it to family and friends as gifts or use them when you travel around.

9. Have a magnetic sign made with your web siteaddress and other business information. Place it onyour car door or roof when you are traveling.

10. Have some pens imprinted with your website address and/or business information. When you are done filling out your check or signing receipts leave it there for the next person to use or keep.

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Before the beginning ...

Before you can have a successful home based business, you must first possess 3 "intangibles."
These are things that must come from WITHIN you.

===> Intangible 1 <===

First,you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the old days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be *IN THE RING* to truly understand and profit from it. In fact, this is a business where you can truly be earning WHILE you're still learning...

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow and therefore you succeed. This is what I call: "Making the Leap"!

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this where you can get your own money-making site setup free within 24 hours:http://www.webmoneymaker.org/pips.html

You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times... Make the leap to starting and building a successful home business TODAY!http://www.webmoneymaker.org/specialoffer.html

Blogging for business

Harness the power of the medium:

The blog is by now a familiar entity, thanks largely to the efforts of David Bullard and the Sunday Times. While he focused on the amusing (and pejorative) issues around an online diary, it can be used as an effective business tool.

Forrester research says a blog can provide:
• Increased brand visibility
• Savings from customer insights
• Reduced impact from negative user-generated content, and increased sales efficiency

Here, immediately, there should be a caution. Only those companies where such developments are relevant should read on. Typically this might mean companies where development is rapid and the ability to stay on top of latest trends is linked to profitability – think stock traders or perhaps technology innovators. If your customers aren’t Net enabled, the blog is unlikely to be more than a personal diary.

Before you put pen to paper, remember the writer’s golden rule: Consider the audience and the medium. Then write for this audience and medium. Writing is a skill, one which not everyone has. If your blog is to achieve its goals of demonstrating business savvy, insight and capability, it had better reflect competence, ordered thoughts and communicate something of value to the reader – otherwise you will be consigned to the ignominious category of ‘scrofulous nerd’, invented by Bullard.

Getting started is a pretty simple matter. Navigate to an appropriate webspace, create a profile and start typing. It really is as simple as that.
The choice of webspace is of consequence; you do want to project a professional image. So, look for an industry portal relevant to your line of business (if there is one) or choose something neutral, like www.blogger.com. Avoid the explicitly ‘social’ ones, like www.myspace.com or www.facebook.com; use these for personal rather than business blogs.

Marketing the blog is something of a science in itself; Bullard had the excellent forum of the Sunday Times to punt his effort (which elevated his ‘bullog’ to the top 10). You are unlikely to enjoy the same privilege. You can attract readers by emailing them and alerting them to your efforts. List your blog on www.technorati.com, which indexes blogs. Enable comments, and comment on the blogs of others; participate in Web discussions and forums .There are literally millions of blogs therefore, you had better write something of value to attract repeat viewers.

About the Author: Donovan Jackson
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.WebMoneyMaker.org/pips.html
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Website Must-haves

If you include all these elements on your site, you'll be well on your way to creating a platform that attracts the sales you need

The simpler and more user-friendly your site is, the more sales it will generate. It's as simple as that. So you should always be thinking about how you can remove any unnecessary clutter, confusing links or visual eyesores to let your sales copy stand out.

In order to see what works and what doesn't, below you'll find a list of the 10 critical elements your site should include:

1. An Attention-Grabbing Headline. The first thing people see when they visit your site should be a compelling headline that describes the most important benefit your product or service offers. The headline is the key element of your site. It's what will persuade visitors to stick around and check out what you have to offer.
Your headline should be well-written – clear, concise and to the point. It should also be enticing – you want to pique your visitors' interest and make them eager to learn more about what you're selling. You can do this by emphasising what your product or service can do for them. Use a large font size, bolding, italics, a different colour – whatever suits the style of your site.

2. User-Friendly Navigation. Nothing will drive customers away faster than confusing or complicated navigation! Your customers should be able to know where they are on your site at all times, and should easily be able to find pages they've already visited.
Make sure your navigation bar or menu is clearly accessible and easy to understand. It should be exactly the same on every page of your site, and be located in exactly the same place. Your customers shouldn't have to hunt for it.
3. Effective Sales Copy. The words you use to describe your product and its benefits are the key to the success of your business. Remember, your sales copy is the only contact you'll have with the vast majority of your visitors.

4. A Clear "Call to Action". If you want people to buy your products or services, you have to tell them how to do it. Don't leave them guessing. You have to explain exactly what you want them to do, and you have to make it easy for them to do it.
If you want them to buy a product, present them with a call to action like this:
"CLICK HERE NOW to order your six-month supply of Product X."

5. Well-Chosen Images. Images can really help people visualise your products or services and their benefits. Be sure to include photos of every product you sell. Attractive product shots can really boost your sales.
If you have a lot of products for sale, use "thumbnails" that link to larger images. This will make your pages load more quickly. If you're selling electronically delivered products such as e-books or software, you may want to create simulated product shots to represent them. This makes your product more tangible to your visitors.

6. A Strong Opt-In Offer. In order to pursue a relationship with potential customers, you should collect their e-mail addresses by encouraging them to subscribe to a free newsletter or a free download. This will give you the chance to send them updates and information, develop relationships with them, and enable them to trust you enough to buy from you.

Your opt-in offer should be clearly linked to each page of your site or, if possible, actually included on each page. One less click means losing fewer potential subscribers.

7. Use Testimonials. The best way to establish credibility is to provide evidence that your product or service really works. And the best way to do that is to include testimonials from satisfied customers that explain how your product or service has helped improve their lives.

Be sure to include the names of your satisfied customers as well as where they live. You should also post a small picture of them beside their testimonials. This will personalise their messages, add credibility to their statements and demonstrate that they're real people who have enjoyed real benefits from your product.
For instant credibility, it's a good idea to have a few of your best testimonials featured right on your homepage. However, you should also have a separate testimonials page.

8. An "About Us" page. Include an "About Us" page that provides information about you, your staff and your business. Be sure to include pictures of yourself and your staff members.

9. An FAQ Page. It's a good idea to include a "Frequently Asked Questions" page on your site. This is where you'll list the questions most commonly asked by your customers and provide answers to them. It allows your visitors immediate access to the answers they need before they'll consider buying your product or service.

10. Your Contact Info. In order to close sales and establish your credibility, you have to provide full contact information on your site. This includes your mailing address as well as fax and phone numbers. Businesses that only post e-mail addresses on their sites come across as unprofessional and possibly even disreputable.

About the Author: Corey Rudl is a recognised Internet marketing expert the and author of Insider Secrets to Marketing Your Business on the Internet.
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To find the best home based business ideas and
opportunities so you can work at home visit:
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10 Intriguing Ways To Propel Your Online Sales

1. Add extra subjects to your web site. Most free
ad sites only allow you to submit your web site to
one category. This'll allow you to submit it to many.

2. Increase the perceived value of your product by
making your offer scarce. You could use limited
time bonuses, low prices, low quantities, etc.

3. Find out your competitions' weakness and use it
as your "Unique Selling Proposition". It's the reason
why people buy your products and not theirs.

4. Sell your products or services to a specific niche
market. For example, instead of selling your fishing
book to all fisherman, target it toward fly fisherman.

5. Test your advertising and marketing. You'll save
time, money and big headaches promoting the right
offer to the right group of people.

6. Persuade visitors to buy your product by telling
them the future. Tell them what'll happen with their
life in the future if they buy or don't buy.

7. Offer a free trial of your product for a set period
of time. Don't charge or bill them until they decided
to buy it. This'll take away any risk they have.

8. Create other web sites that draw your initial target
audience. Then you can lead your prospects to your
main web site by linking to your other web sites.

9. Inform people about your site or freebie through
e-mail announce lists. You can find them by typing
"e-mail announce lists" in any search engine.

10. Tell your visitors what they can avoid by buying
your product or service will motivate them to buy.
They may want to avoid pain, fear, danger, etc.


About the Author:
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To find the best home based business ideas and
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Networking Your Home Business within Circles of Influence

When you need an auto mechanic or an air conditioning repairman,
where do you turn for help? Sure, some people turn to the yellow
pages. But most will turn to friends and family and ask if they
know of anyone who can do the work.

The best place for your business to be positioned is to be the
business on the tips of the tongues of the people asked to make
the referral.

THE 300 RULE

Preachers, funeral directors and people in a few other
professions have learned "the 300 rule" through their own
personal experience.

"The 300 rule" states that the average person knows 300 people
on a friendly level. Wedding planners tend to make reservations
for 300 guests. Funeral directors tend to need to make room for
300 mourners. You get the idea.

DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and acquaintances, a.k.a.
your circle of influence. Now, draw your circle of influence as
a circle on a blank piece of paper.

Next, contemplate the people in your parents` circle of
influence. Some people who know your parents also know you.
Therefore, you will share some influence with the people your
folks know. Now draw your parents` circle of influence on your
piece of paper.

Your circle and your parents` circle will intersect in one area,
although the larger majority of the two circles will not
intersect. If you are like most people, the two circles on your
page at this point looks very similar to the MasterCard logo.

Now imagine drawing a page full of intersecting circles, each
circle representing the circle of influence of the people who
are within your own circle of influence. Imagine trying to
encapsulate an accurate rendering of where your circle and the
circle of your friends will actually intersect.

Some circles will share a large area of space, while others will
barely cover one another.

Actually, you can only imagine at this point what your piece of
paper will look like. The actual layout of the circles imagined
in this analogy is simply too overwhelming for the mind to
comprehend.

THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the analogy of
doodles in the previous section, the average person can actually
network with up to 90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people through their
own circle of influence!

Simply amazing, isn`t it?

HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have a reasonable
amount of influence. Take advantage of this fact. Make darn sure
that every person within your own circle of influence KNOWS that
you are in business for yourself, and make sure they understand
what your business offers.

When your friend is asked to make a referral, they will
recommend you.

PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and your friend
mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go
directly to their friends and say "Hey, I have a friend who just
started a business. If you are in need of what he offers or you
know someone who will need his services, would you please give
my friend a call or make the referral to his business?"

If you can get even a portion of the people in your own circle
of influence to actively refer your business, then you have
built the foundation to build an advertising campaign even more
effective than the average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers
with their television advertising dollars. You now have the
knowledge to reach 50,000 people without spending a single penny.


Quote of the Day:

"Do not wait to strike till the iron is hot; but make it hot
by striking." -- William B. Sprague

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To find the best home based business ideas and
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Advertising Your Home Business on a Budget.

When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will face
is how to drum up new business.

If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed your
what you offer, then your next task is to find others who will
help keep your doors open.

Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.

Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.

Before you jump headfirst into the world of advertising, let me
share some of the lessons I have learned concerning this most
important topic.

LESSON #1

It does not have to cost an arm and a leg to advertise your home
business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising.
If you jump in and start dumping tons of money in to advertising
without first testing your advertising, you might find yourself
broke and without sales at the end of the road. Most people who
commit this error write off their failure on the home business
they chose or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility for their
mistake, they will never learn from their mistake. Don`t let
this be you.

LESSON #2

All testing should be done in blocks. If you begin to advertise
simultaneously in newspapers, radio and television, how will you
know which advertising is bringing people to your cash register?
You won`t. All you will know that something might be working,
but you will not know what is actually doing the trick.

Even if you tell people in your advertising to tell you how they
found you, my experience shows that fewer than 10% of the people
ever will tell you anything --- and those people who do may not
even get the facts straight! You cannot rely on your customers
to tell you what advertising is working for your home business.
You must put in the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising portfolio
should you venture to drop big bucks in an advertising campaign.
Even then, you should be careful to keep further measurements to
determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people,
but depending on the kind of media and other factors, the
additional exposure will only generate twice as many sales. Keep
your eye attuned to situations like this to get the most from
your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best advertising
investment may actually cost you less money. When you are first
starting out, whether you are running a home business or a
business outside of your home, you need to be able to get people
talking and thinking about your business.

If you are busy testing ads in media`s such as the newspaper,
magazines, radio, and television, you need to learn ways of
promoting your business that do not require large cash
expenditures. A few examples are:

· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of advertising on the planet
--- it does not cost you anything. Ask your customers if they
know anyone who could also use your products or services. When
they are happy with your offerings and service, they will be
willing to tell you whom you can contact, and they will pass the
word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When
you do, hand them out. Do not give more than a couple of cards
to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis.
Some of these people are also known to be always looking for an
extra few bucks. With these people, you can suggest to them that
if they write their name on the back of one of your business
cards and the card is presented to you, then you will pay a
referral fee to them. You do not have to offer much ---
sometimes one dollar is enough. Look at your home business and
your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your
home business. The business editor at your local newspaper is
always on the lookout for a good business story to fill the
business news section of the newspaper.

Of course, the business editor understands the economics of
running a paper and is more inclined to run your story if you
buy advertising in his/her publication, but will still print
stories for special events and openings.

The important thing to remember about Press Releases is that it
must be constructed in the form of a news story. Even if you are
a sole proprietorship, quotes from you should be written in a
third person format: John Doe said, "Your quote here."

A Press Release should pack the most important information at
the beginning of the copy, and leave extra details towards the
end.

You should always provide the reporter who gets the task a
simple and easy way for him/her to contact you directly. Often
the reporter will want to contact you to get details that will
enhance their take on your story.

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for radio and
television are on the overnight and non-primetime venues. These
target times are not a total waste as they can easily keep the
infomercial people in business.

These off-hours are just less populated than the primetime hours.

Don`t be afraid to check your local radio and television rates
for non-primetime hours to see what bargains may exist. With
television, primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours available to
advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about
advertising, but when you have the basic knowledge down pat,
everything will fall into place and bring more dollars to your
bank account.

Quote of the Day:

"Work spares us from three evils: boredom, vice, and need."
-- Voltaire



About the Author:
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